scent of summer store installation.

promote Olivia Burton’s Scent of Summer installation with an animated social campaign inspired by nature’s botanical beauty, to drive engagement to the Covent Garden store.

used stock footage of animated vines with alpha channel masking, layering to contour around the storefront. composited the vines onto store photography bringing the botanical concept to life.

vibrant, nature-inspired animations that captured the essence of the Scent of Summer installation and encouraged store visits through engaging social content.