pop art collection.

the Pop Art watch collection features a unique dial crafted from recycled cosmetics packaging.
communicate the collection’s story and bespoke dial production across all visual touchpoints.

developed Pop Art inspired illustrations and animations, highlighting the collection story and dial making process. designed a retail environment with bespoke Pop Art style product holders and a 3D display graphic.

animated and visual content that captured the personality of the Pop Art collection, communicating the sustainable production story across digital, print, social and in-store channels.